Terms of Service
Effective Date: May 2, 2026
Last Updated: May 2, 2026
Welcome to Prime Harbor Insurance. These Terms of Service (“Terms”) govern your access to and use of the website located at primeharborinsurance.com (the “Website”), our online quote-intake forms, our communications, our chat and voice tools, our customer interactions, and any related services provided by Prime Harbor Insurance, LLC (“Prime Harbor,” “we,” “us,” or “our”).
By accessing or using the Website or any Prime Harbor service, you agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Website or any Prime Harbor service.
1. About Prime Harbor Insurance
Prime Harbor Insurance, LLC is a Louisiana-licensed independent insurance agency. We help consumers review insurance options including auto insurance, renters insurance, final expense insurance, and other personal and commercial insurance products where carrier appointments and licensing permit.
Legal Entity: Prime Harbor Insurance, LLC
Friendly Name: Prime Harbor Insurance
Website: primeharborinsurance.com
Phone: 504-949-4760
General Email: [email protected]
Legal Email: [email protected]
Business Address: 900 Camp St, STE 3 STE 1272, New Orleans, LA 70130
Resident License State: Louisiana
Agency NPN: 18388732
2. Eligibility and Acceptance
To use the Website or request insurance services, you must:
Be at least 18 years of age, or the age of majority in your state of residence
Have the legal capacity to enter into a binding contract
Be a resident of a state in which Prime Harbor Insurance, LLC is licensed to operate, or be requesting coverage in such a state
Provide accurate, complete, and current information when requested
Use the Website and our services for lawful purposes only
If you do not meet these requirements, you must not use the Website or our services.
3. Scope of Services
Prime Harbor Insurance is an independent insurance agency. We do not underwrite insurance policies. Insurance products are issued by licensed insurance carriers, and all coverage decisions, eligibility determinations, premiums, terms, conditions, exclusions, and policy issuance are subject to:
Carrier underwriting guidelines
State insurance regulations
Carrier and agency licensing requirements
Accurate and complete applicant information
Required documentation and payment
Carrier-specific approval processes
Submitting a quote request, completing a quote-intake form, or communicating with Prime Harbor does not constitute an offer of insurance, a binding application, or a guarantee of coverage. Coverage is bound only when expressly confirmed in writing by an authorized representative of the issuing insurance carrier or by Prime Harbor under express binding authority granted by the carrier.
4. No Guarantee of Coverage, Rates, or Approval
Prime Harbor makes no representation, warranty, or guarantee that:
Any coverage will be issued, approved, or available
Any specific premium, rate, discount, or policy term will apply to you
Any insurance product will meet your specific needs or expectations
Information displayed on the Website is current, complete, or applicable to your specific situation
All rates, discounts, eligibility, and policy terms are subject to carrier underwriting, applicable law, and verification of submitted information. Estimated rates, illustrative examples, and informational content on the Website are for general educational purposes only and do not constitute a quote, offer, or commitment.
5. Quote-Intake Forms and Information You Submit
When you submit information through any Prime Harbor quote-intake form, quiz, application, or contact channel, you represent and warrant that:
The information you provide is accurate, truthful, complete, and current to the best of your knowledge
You are authorized to submit information about any individual whose information is included
You understand that providing false, misleading, or incomplete information may result in denial of coverage, cancellation of any policy issued, claim denial, premium adjustment, or other consequences as permitted by carrier and law
You authorize Prime Harbor and applicable insurance carriers to verify the information you submit through consumer reporting agencies, motor vehicle records, prior insurance carriers, and other lawful sources
You acknowledge that intentional misrepresentation on an insurance application may constitute insurance fraud and may be subject to civil and criminal penalties under federal and state law.
6. Communications, Calls, and Consent
By providing your phone number, email address, or other contact information to Prime Harbor through any channel, you authorize Prime Harbor to contact you regarding insurance matters by:
Phone calls, including calls placed using automated dialing technology, prerecorded messages, or artificial voice technology
Text messages and SMS communications
Email and electronic communications
Voicemail drops and ringless voicemail
Voice AI and conversational AI tools
Chat widgets and messaging platforms
All phone calls with Prime Harbor may be recorded for quality assurance, training, documentation, compliance, and business purposes. By continuing a call after notice of recording, you consent to the recording.
Message and data rates may apply to text communications. Reply STOP to opt out of marketing text messages. Reply HELP for assistance.
For complete details on communications consent, including TCPA disclosures, see our Privacy Policy and SMS Terms.
7. Intellectual Property
All content on the Website, including text, graphics, logos, images, video, audio, software, design, layout, color schemes, the Prime Harbor name and brand, the lighthouse logo and related marks, and the organization and presentation of the Website (collectively, “Content”), is owned by or licensed to Prime Harbor Insurance, LLC and is protected by copyright, trademark, and other intellectual property laws.
You may view and print Content for your personal, non-commercial use only. You may not:
Copy, reproduce, modify, distribute, publish, display, transmit, or create derivative works of any Content without prior written permission
Use any Prime Harbor trademark, logo, or brand element without prior written permission
Use automated systems, bots, scrapers, or data-mining tools to access, collect, or extract Content from the Website
Reverse engineer, decompile, or attempt to extract source code from any Website component
Remove, alter, or obscure any copyright, trademark, or other proprietary notice
Unauthorized use of Content may violate copyright, trademark, privacy, publicity, communications, and other laws.
8. Acceptable Use
You agree to use the Website and our services only for lawful purposes. You agree NOT to:
Submit false, misleading, fraudulent, or inaccurate information
Impersonate any person or entity, including a Prime Harbor representative
Submit information about another person without authorization
Use the Website to transmit spam, malware, viruses, or harmful code
Attempt to gain unauthorized access to the Website, our systems, or any user accounts
Interfere with the operation of the Website or our services
Engage in any activity that could harm Prime Harbor, our customers, our carriers, our service providers, or other users
Violate any applicable federal, state, or local law or regulation
Use the Website to violate the privacy or rights of any third party
Submit content that is unlawful, harassing, defamatory, abusive, threatening, obscene, or otherwise objectionable
We reserve the right to investigate suspected violations and take appropriate action, including reporting to law enforcement, suspending or terminating access, and pursuing legal remedies.
9. Third-Party Websites, Carriers, and Services
The Website may contain links to insurance carrier websites, claims portals, payment processors, rating tools, calendars, review platforms, social media platforms, and other third-party websites or services.
Prime Harbor does not control, endorse, or assume responsibility for the content, privacy practices, security, terms of use, or business practices of any third-party website or service. Your access to and use of third-party websites and services is at your own risk and subject to the terms and privacy policies of those third parties.
When you click a link to a third-party website or service, you leave the Prime Harbor Website and are no longer governed by our Terms or Privacy Policy. Review the terms and privacy policy of any third-party website before submitting information.
10. Disclaimers
THE WEBSITE AND ALL CONTENT, FORMS, TOOLS, COMMUNICATIONS, AND SERVICES PROVIDED BY PRIME HARBOR ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
To the fullest extent permitted by law, Prime Harbor disclaims all warranties, including but not limited to:
Implied warranties of merchantability, fitness for a particular purpose, and non-infringement
Warranties that the Website will be uninterrupted, secure, error-free, or free of harmful components
Warranties regarding the accuracy, completeness, reliability, or timeliness of any Content
Warranties regarding any insurance product, carrier, rate, discount, or coverage outcome
Warranties regarding the results of using the Website or our services
Prime Harbor does not warrant that information on the Website is current, accurate, or applicable to your specific situation. Insurance regulations, carrier offerings, rates, eligibility criteria, and product availability change frequently and vary by state and individual circumstances. Always confirm specific information with a licensed Prime Harbor representative before relying on it.
11. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, PRIME HARBOR INSURANCE, LLC, ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, SERVICE PROVIDERS, AND AFFILIATES (THE “PRIME HARBOR PARTIES”) SHALL NOT BE LIABLE FOR ANY:
Indirect, incidental, special, consequential, exemplary, or punitive damages
Loss of profits, revenue, business opportunities, goodwill, data, or use
Damages arising from your access to or use of the Website
Damages arising from any inability to access or use the Website
Damages arising from any Content or information on the Website
Damages arising from unauthorized access to or alteration of your information
Damages arising from any third-party conduct, content, or services
Damages arising from any insurance carrier’s underwriting decision, claim handling, premium calculation, coverage determination, or policy administration
The aggregate liability of the Prime Harbor Parties for any claim arising from or related to the Website, our services, or these Terms shall not exceed the greater of one hundred dollars ($100) or the amount of commission Prime Harbor actually received from insurance products you purchased through Prime Harbor in the twelve (12) months preceding the claim.
This limitation applies regardless of the legal theory of liability, including contract, tort, negligence, strict liability, or any other theory, even if Prime Harbor has been advised of the possibility of such damages.
Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, the foregoing limitations apply to the fullest extent permitted by law.
12. Indemnification
You agree to indemnify, defend, and hold harmless the Prime Harbor Parties from and against any and all claims, demands, actions, losses, liabilities, damages, costs, and expenses, including reasonable attorneys’ fees, arising from or related to:
Your access to or use of the Website or our services
Your violation of these Terms
Your violation of any law, regulation, or third-party right
Your submission of false, misleading, or fraudulent information
Your conduct in connection with any insurance application, policy, or claim
Any content, communication, or information you submit through the Website or to Prime Harbor
Prime Harbor reserves the right to assume the exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate with our defense.
13. Insurance Disclaimers and Regulatory Notices
Prime Harbor Insurance, LLC is licensed in Louisiana under the laws and regulations of the Louisiana Department of Insurance. Coverage availability, product offerings, carrier appointments, and authorized lines of business may vary by state and are subject to applicable licensing requirements.
Prime Harbor is an independent insurance agency. We are not affiliated with, owned by, or controlled by any single insurance carrier. References to specific insurance carriers on the Website indicate appointment relationships only and do not imply any guarantee, endorsement, or partnership beyond such appointment.
Insurance products are subject to terms, conditions, exclusions, limitations, deductibles, and other provisions detailed in actual policy documents. Always read your actual policy documents for complete information about your coverage. Information on the Website is general and educational and does not modify, supplement, or replace any actual policy.
14. Modifications to the Website and Services
Prime Harbor reserves the right, at any time and without notice, to:
Modify, update, suspend, or discontinue the Website or any feature or service
Change the Content, layout, design, or functionality of the Website
Modify or discontinue any product line, carrier appointment, or service offering
Restrict access to certain features or services
Modify these Terms, our Privacy Policy, or any other Website policy
Prime Harbor is not liable to you or any third party for any modification, suspension, or discontinuation of the Website or any service.
15. Modifications to These Terms
We may update these Terms from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we update these Terms, we will revise the “Last Updated” date above and post the updated Terms on the Website.
Material changes will be communicated through reasonable notice. Your continued access to or use of the Website or our services after changes are posted constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Website and our services.
16. Termination
Prime Harbor may, in its sole discretion, suspend or terminate your access to the Website or our services at any time, with or without notice, for any reason, including:
Suspected violation of these Terms
Suspected fraudulent or unlawful activity
Submission of false, misleading, or harmful information
Conduct that may harm Prime Harbor, our customers, our carriers, or other users
Compliance with legal, regulatory, or carrier requirements
Discontinuation of the Website or any service
Termination of Website access does not terminate any active insurance policy issued by an insurance carrier. Active policies are governed by the policy contract and applicable law.
Sections that by their nature should survive termination, including intellectual property, disclaimers, limitation of liability, indemnification, governing law, dispute resolution, and these surviving provisions clauses, shall survive termination.
17. Governing Law
These Terms and any dispute arising from or related to these Terms, the Website, or our services shall be governed by and construed in accordance with the laws of the State of Louisiana, without regard to its conflict of law principles.
18. Dispute Resolution and Arbitration
Informal Resolution. Before filing any formal claim, you agree to first contact Prime Harbor at [email protected] and provide a detailed description of your claim. The parties shall attempt in good faith to resolve the dispute informally for a period of at least thirty (30) days before initiating formal proceedings.
Binding Arbitration. Any dispute, claim, or controversy arising out of or relating to these Terms, the Website, our services, or your relationship with Prime Harbor that is not resolved through informal negotiation shall be resolved through binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. Arbitration shall be conducted in Orleans Parish, Louisiana, or at another mutually agreed location, or via remote/telephonic proceedings where permitted.
Class Action Waiver. You and Prime Harbor agree that any dispute resolution proceeding will be conducted only on an individual basis and not in a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration.
Exceptions. Either party may pursue the following claims in court rather than arbitration: (a) claims for injunctive relief related to intellectual property; (b) small claims court matters within that court’s jurisdiction; (c) claims that applicable law prohibits from being arbitrated.
Insurance Policy Disputes. Disputes regarding the issuance, terms, coverage, claims handling, or administration of any insurance policy issued by an insurance carrier are governed by the policy contract, applicable state insurance law, and the dispute resolution procedures specified in the policy or by state regulation, not by this arbitration provision.
19. Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.
20. Entire Agreement
These Terms, together with our Privacy Policy, SMS Terms, Cookie Policy, Accessibility Statement, and any other policies referenced on the Website or expressly incorporated, constitute the entire agreement between you and Prime Harbor regarding your use of the Website and our services. These Terms supersede any prior or contemporaneous agreements, communications, or understandings regarding the subject matter.
These Terms do not govern any insurance policy issued by an insurance carrier. Insurance policies are governed by the policy contract and applicable law.
21. No Waiver
Prime Harbor’s failure to enforce any provision of these Terms shall not be deemed a waiver of that provision or any other provision. No waiver is effective unless made in writing and signed by an authorized Prime Harbor representative.
22. Assignment
You may not assign or transfer these Terms or any rights or obligations under these Terms without Prime Harbor’s prior written consent. Prime Harbor may assign these Terms at any time without notice.
23. Force Majeure
Prime Harbor shall not be liable for any delay or failure to perform under these Terms due to causes beyond its reasonable control, including acts of God, natural disasters, hurricanes, floods, fires, pandemics, public health emergencies, war, terrorism, civil unrest, government actions, labor disputes, internet or telecommunications failures, cyberattacks, or carrier or service provider failures.
24. Notices
Notices to Prime Harbor under these Terms must be sent in writing to:
Prime Harbor Insurance, LLC
Attention: Legal 900 Camp St, STE 3, STE 1272 New Orleans, LA 70130
Email: [email protected]
Notices to you may be provided by email to the address you have provided to Prime Harbor, by posting on the Website, or by other reasonable means.
25. Contact Us
For questions about these Terms, contact:
Prime Harbor Insurance, LLC
Address: 900 Camp St, STE 3 STE 1272 New Orleans, LA 70130
Phone: 504-949-4760
Legal Email: [email protected]
General Email: [email protected]
These Terms of Service are provided as a starting template prepared in accordance with industry best practices for independent insurance agencies. They address common contractual, liability, intellectual property, dispute resolution, and consumer protection considerations for an insurance agency website. This document is not legal advice. Prime Harbor Insurance, LLC should have these Terms reviewed by a licensed attorney before publication, before significant ad spend, and periodically thereafter to ensure continued compliance with applicable federal, state, and carrier requirements.,